The Sama-Bajau Weaving and Cultural Center was conceived in response to long-standing challenges faced by families in Sitio Teheman, including poverty, limited access to resources, and restricted market opportunities.

A day-long seminar and hackathon at National University – Dasmarinas turned a regular gymnasium into a live practical advertising synergy where students learned from industry creative directors in the morning and built lasting networks displaying campaign insights under time pressure in the afternoon.

ISKOLARIS brings the Iskolar ng Bayan together in a moment of reflection where rest, memory, and collective struggle meet with renewed resolve.

This event, held annually, pushes students to gain mutual creative ideas, build networks, and fortify their ability as communicators and creatives, solidifying their purpose in the field of advertising.