This event, held annually, pushes students to gain mutual creative ideas, build networks, and fortify their ability as communicators and creatives, solidifying their purpose in the field of advertising. 

MarkADo! breaks down the play-by-play behind creative advertising approaches that leave a lasting impression on audiences’ minds.

The congress culminates on January 28 with a recreational and closing activity—celebrating creativity, collaboration, and the collective effort that defines AdCongress year after year.

This educational forum by UP Agricultural Society tackles timely agricultural issues and the dangers of forgetting our cultural varieties. It will emphasize the importance of our indigenous roots and rich agricultural heritage amidst modern times.