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Adspeak 2022: AdMoji, a 20-year-old student convention on values advertising, will be launched this April by the Colegio de San Juan de Letran in collaboration with the Advertising Foundation of the Philippines.

AdSpeak has been an annual event hosted by Colegio De San Juan De Letran as part of its undergraduate program output through the institute of communication and the college of liberal arts and sciences since early 2000. It's both a competition and an academic activity for values orientation and educational progress, as well as a conduit where college students from throughout the country come together with one goal in mind: to push cultural and behavioral change while upholding Filipino consumer values.

Adspeak returns in 2022 with double champions after a two-year break caused by the pandemic.

This year, they are expanding their adspeak event to senior high school students across the country!

Please be aware that senior high school students and college students will be acknowledged separately; this means that each category will have one (1) senior high school entry and one (1) college entry as champions.

The Colegio de San Juan de Letran and the Advertising Foundation of the Philippines will also proudly introduce self-regulation and consumer rights to codify Adspeak's goal of promoting values via more socially conscious and responsible advertising.

The concluding event is a values-based advertising competition in which schools from all across the Philippines vie for rewards in several competition categories such as print, radio, and television. Each entry should only be related to organizations based in the Philippines, with no brands included.

Mark April 20 and 21, 2022 in your calendars as the event will be live-streamed on the AdSpeak 2022: Admoji Facebook Page on the said dates. The registration will start at 8:00 AM and we hope we will virtually see you there!

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