MarkADo! Marks Its Opening Move on Ad Recall at PUP AdCongress
- PUP AdCongress
- Jan 25
- 3 min read
MANILA, Philippines — Curious why some ads are unforgettable or why some jingles stay in your head?
THE UN2LD, fourth-year Advertising and Public Relations (ADPR) students from Polytechnic University of the Philippines (PUP), will kick off “MarkADo! Winning Ads on the Board” seminar on January 27, 2026 at PUP Bulwagang Balagtas from 8:30 AM to 12:00 NN as part of the 22nd PUP Advertising Congress.
The PUP Advertising Congress is a three-day annual event that offers a series of seminars for students and aspiring professionals in the ADPR industry. Now in its 22nd year, it continues the tradition of delivering meaningful discussions, real industry perspectives, and opportunities that inspire excellence in the field.
MarkADo! breaks down the play-by-play behind creative advertising approaches that leave a lasting impression on audiences’ minds. It also aims to expand the knowledge of ADPR and marketing students in content strategy, enhance their creative production skills, and equip them with the foresight to adapt to future trends and challenges in the industry.
The featured guest speakers for MarkADo! are a diverse roster of industry professionals. The first segment talk will be led by Margie Husmalaga, a Media Director for advertising agency GIGIL Philippines. This portion dives into the dilemmas in today’s advertising and redefines ad recall, leveraging the role of timing and frequency—how sending the right message at the right moment helps audiences remember ads.
This will be followed by the second segment divided into two parts: audio recall will be discussed by Jeriko Buenafe, the jingle composer behind the iconic Ritemed tune; while visual recall will be discussed by Roman Carlo Olivares, the Executive Creative Director of MullenLowe TREYNA group. Adding a fresh digital perspective to the conversation, social media personality Inah Evans will make a special appearance as a resource panelist for the segment.
To complete the seminar, Mr. Gio Puyat, an Advertising Director of many popular brands and the Podcast Host of Kwentong Creatives, will complete the seminar—-focusing on how brands can sustain recall in the ever-evolving world of advertising. He will dive into strategies that blend creativity with data and strengthen brand continuity through consistent identity.
Beyond the seminar, THE UN2LD is a body of creatives that continues to learn and grow through projects they led within the ADPR program. Over the years, they’ve produced various campaigns and brand-focused outputs where they successfully collaborated with well-known brands and media organizations through academic partnerships.
The team is set to deliver a checkmate-level experience alongside its Lead Media Partners—Manila Standard, Manila Bulletin, and Wazzup Pilipinas. Also joined by Official Media Partners—WhenInManila.com, IKOT.PH, Edge TV Philippines, Now You Know PH, and TV Maria.
The board will be packed with exciting activities and prizes, made possible by our generous sponsors: Fitbar, the Official Health Boost Partner; PUPian Lifestyle, the Official Merch Partner; 901 Studios, the Official Production House Partner; and Fudgee Barr, Doowee Donut Delectables, and Brownie Break as the Official Snack Partners. The event is also mounted in collaboration with Cookie Corner, FlexOffice Philippines, and Ohana Philippines, with more support from event sponsors Careline, Floofs, Goya, Tri-Vision Ventures, Inc., and Dunkin’.
If you are a student or an aspiring practitioner who wants to improve your understanding of ad recall, strengthen your creative instincts, and learn what makes campaigns stand out, this seminar will help sharpen your next big move!
Don’t forget to follow @theun2ld’s official social media accounts for more updates!
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